Projects I’m proud of:

• At bol.com

• At {various start up projects}

  • Developing recommendations and retrieval engines to help product teams organise and relate their documented work.

  • Learned about what’s involved with starting a technology company from the beginning, including UX, technology, commercial and sales requirements.

• At Dott:

  • Developed self-service analytics capabilities and education materials / workshops to make data easier to find and use for more than 70 colleagues.

  • Collaborated heavily on a pricing and user behaviour analysis that resulted in >30% uplift in per ride profit, helping Dott on path to profitability.

• At Asellion:

  • Planned, implemented, and made easy to use product behaviour analytics - end to end mix of qualitative and quantitative data for product and business.

  • Developed and implemented ML classification model that predicted high friction sales types. Used this data to inform monetisation and growth strategy for platform.

• At Xero

  • Ran product analytics discovery project and developed ongoing strategy to implement and educate product teams on data.

  • Worked within product teams to help make data easier to collect, access, and use.

  • Developed framework for planning what to track and how to measure success and developed foundational tracking plan for all Xero products.

• At Trade Me:

  • Developed keyword level marketing attribution model with benchmarking and predicted revenue by channel, campaign, keyword, and demographic.

  • Developed quantitative research system that allowed UX and product teams to generate and analyse statistically significant and representative datasets.